Smart+ Catalog Ads creative: feed Auto-Crawl product videos
TikTok's Catalog Auto-Crawl finds product images and videos on public landing pages. Put videos there: generate one per product from its URL with a Sume Format.
TikTok's July 28 2026 preview says Catalog Image & Video Auto-Crawl finds "eligible product images and videos on their public landing pages", with no manual uploads. So the lever you control is the landing page: publish product videos there. A Sume Format can make one per product from the product URL, and a webhook tells you when each is done.
TikTok's text is from its Q3 product preview, read 2026-09-30. Sume's facts are from the Format catalog, Create a run and the cookbook.
What are Creative Upgrades and Auto-Crawl?
Creative Upgrades, formerly Creator+, brings top historical creatives together with free, pre-approved trending TikTok videos and AI-generated assets in Smart+ Catalog Ads. Auto-Crawl, once enabled, uses built-in filters to pick product-relevant assets from landing pages. TikTok does not publish the filter rules in the snapshot, so do not assume any given video will be selected.
How do I generate a video per product page?
Formats declare an IO profile; a URL-to-video one reports "input_kind": "url", "output_kind": "video". Call it at POST /v1/formats/sume/{slug}/runs with the page in input. The cookbook's sheet-driven example reads keys such as product_url, host_image_url, vo_language, script and price.
| Need | Field |
|---|---|
| One run per item, safe to retry | Idempotency-Key header, e.g. order-8823-lc-v1 |
| Know when it finishes | communication.webhook_url |
| Product data | input.product_url |
How do I know a video is ready to publish?
The run sends one signed format.run.terminal POST to your HTTPS URL when it completes or fails. Review the video, then place it on the landing page. Whether Auto-Crawl later picks it up is TikTok's decision.
Is there a store-platform version of this?
For Shopify stores, see Shopify product video automation with webhooks.
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Written by Sume