TikTok brand_organic_toggle vs brand_content_toggle on AI video

On a TikTok Direct Post, brand_organic_toggle is for a video that promotes your own business and brand_content_toggle is for a paid partnership that promotes a third-party business. is_aigc is a separate field that labels the video as AI generated. An AI product video made for your own shop can need two of them at once.

Field meanings are from TikTok's Direct Post reference, read 2026-10-01. Sume does not post to TikTok; it makes the clip, and your own code makes the TikTok call.

What does each toggle mean?

Which toggle fits my AI product video?

Ask who the product belongs to. If you are advertising your own product, that is the own-business field. If a brand is paying you to show theirs, that is the paid-partnership field. Neither choice replaces is_aigc: the AI label is its own boolean, so a clip can set is_aigc with either commercial toggle. For when a label is needed at all, see the AIGC label and caption options.

How do I keep the flags with each generated clip?

Sume video generation is a job: submit a request, poll the polling URL, then download the video from the content URL. TikTok's fields live on your side of that hand-off, so store them next to the job. For Format bulk runs, each item is the same body as a single run and must name at least one of instruction, input, previous_run_id or attachments; the docs do not define a place for TikTok fields, so keep the intended toggles in your own table keyed by the run or job id and read them back when the result arrives. A finished Format run output carries a durable URL and metadata. See Bulk runs.

What does Sume not do here?

The docs describe generation, polling and download; they do not describe a TikTok publish step. Setting the three fields, and deciding which are true, stays in your integration. Check the current field list on TikTok's page before you ship, since it is the source for these names.