Runway product_ugc recipe price vs Sume avatar video rate
Runway's product_ugc recipe starts at 192 credits for 4 seconds at 720p. Sume's avatar video with a product is a per-second rate by quality tier.
Runway prices its product_ugc recipe at 192 credits for a 4 second 720p video, plus 36 credits per additional second, for 4 to 15 seconds. Sume has no fixed floor on that shape: avatar video with a product is a per-second rate, listed by quality tier on the rate card.
What does the Runway recipe cost?
| Resolution | First 4 seconds | Each additional second |
|---|---|---|
| 720p | 192 credits | 36 credits |
| 1080p | 208 credits | 40 credits |
What is Sume's with-product rate?
The rate card has a "with product" and a "no product" row for each of the Standard, Plus and Max qualities, all per second. Current with-product prices:
| Quality | With product |
|---|---|
| Standard | $0.194 per second |
| Plus | $0.258 per second |
| Max | $0.58 per second |
Is the product image required?
No. Per Avatar videos, omit product_image for a productless avatar video, which uses the "no product" row. Scene direction uses scene with a prompt or a photo reference.
Is there a separate avatar fee?
Yes. Avatar creation is a separate one-time row, for reusable Sume Avatar 1.0 video workflows, priced apart from the per-second video rate. The two products also differ in kind: a Runway recipe is a vendor template, while Sume's avatar video centres on a reusable avatar. For how the product and background fit together, read avatar video with your product and background.
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