How to make an ad from a format that already works
Start from a proven ad format such as a street interview, green screen, unboxing or talking head, and have Sume's Remixy make it with your product.
A format is the repeatable shape of an ad: a street interview, a green screen reaction, an unboxing, a talking head. Starting from a format that already works means the structure is proven and only your product, words and brand are new, which is faster than inventing an ad from a blank prompt.
In Sume you pick a format and Remixy makes it with your product (Formats). Formats are grouped by what they do, you can save your own video as a format, and you can ask for one Sume does not have yet.
Which formats work for which goals?
| Format | Good for |
|---|---|
| Street interview | Social proof and reactions from real-looking people |
| Green screen | Reacting to a post, a review or a claim |
| Unboxing | Physical products and first impressions |
| Talking head | Explaining a product or answering an objection |
How is a format different from a reference ad?
A reference is one ad you found; a format is the pattern behind many of them. Use a reference when one ad is clearly working right now, and a format when you want several ads in a shape you trust. Remaking a competitor's ad covers the reference path.
What about the older Formats API?
Earlier Sume guides described calling saved Formats over a developer API. Developers now call Sume's models through the Sume API, and Formats live in the app, where Remixy makes them.
Sources
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- Which tool to generate UGC-style video ads for products at scale?
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Written by Sume