How to read ad and post results across every platform

To read results across platforms, put organic posts and paid ads side by side, compare each one with your own usual numbers rather than an industry average, and decide what to scale, pause or remake. Each network reports differently, so the work is in lining the numbers up.

On Sume, Roasie reads your posts, ads and accounts, compares them with your own medians and says what to do next, right in the chat (Roasie).

What does Roasie read?

• Posts on Instagram, TikTok, YouTube and Facebook
• Ads on Meta, TikTok and Google
• Views, watch time and spend, compared with your own medians

Why your own medians?

A view count means little without context. Compared with how your posts usually do, it tells you whether this one is a winner for you, which is the decision you actually have to make.

What comes after the read?

Roasie writes the next brief: scale the winner, pause the rest, and have Scrapy find more of what worked, as in finding TikTok ads that work. The loop starts again from the chat.