LinkedIn content credentials: what the CR label means
LinkedIn shows a C2PA icon on images and videos signed with Content Credentials; clicking it shows whether AI was used, the tool, and who signed it.
Content credentials on LinkedIn are provenance data attached to an image or video under the C2PA standard. When a post's image or video is cryptographically signed with Content Credentials, LinkedIn marks it with the C2PA icon (what people search for as the "CR label"), and clicking it shows the credential: whether AI was used, the app or device, who created it, who issued the credential, and when.
LinkedIn's side is quoted from its Content credentials help page, which LinkedIn says is rolling out gradually, so you might not have access to it yet. The Content Credentials background comes from contentcredentials.org, and Sume's side from its Image API and Video generation docs and Terms. All were read on 2026-09-29.
What is the content credentials label on LinkedIn?
It's LinkedIn's sign that the file carries C2PA information. C2PA, the Coalition for Content Provenance and Authenticity, is a standards body that develops technical standards for a piece of media's origin and history, including generative AI modifications. Content Credentials were developed on that standard, and the Content Credentials site calls the mark a pin that signals the content contains information about its provenance.
Clicking the icon shows the credential and whatever metadata it holds, such as:
| Field | What it shows |
|---|---|
| Assertion about the media | Whether AI was used to generate or edit any part of the content, as stated by whoever created and signed the credential |
| App or device used | The origin, such as the camera model or the AI tool used to generate all or part of the image |
| Created by | The individual who generated the image |
| Issued by | The entity that created and signed the credential: an individual creator, an organization, or a trust authority |
| Issued on | The date and time the credential was created and signed |
Why does my LinkedIn post show the CR icon?
Because the image or video you posted contains C2PA credentials. LinkedIn says that when you post such content, it indicates its presence with the icon so users can click to view the metadata, and that the icon is visible to all viewers of your content.
For Sponsored Content single image and video ads, the icon appears only when the image or video is uploaded. LinkedIn says this applies to content created in Campaign Manager and to content sponsored from your Company Page.
Does LinkedIn label all AI-generated content?
No. LinkedIn says it is not yet possible to identify and label all AI-generated and modified content, and that it is continuing to learn and assess feedback to capture more over time. LinkedIn ties the icon to content signed with C2PA Content Credentials. Credentials also cover content such as photos captured by cameras, so the icon alone doesn't mean AI: the assertion inside the credential says whether AI was used.
How do I remove content credentials on LinkedIn?
LinkedIn's page describes no setting that hides the icon on a post; it shows the icon when the file you post contains C2PA credentials. The credential is a record that the tool or person who signed it asserted about the file, and a viewer can read who issued it. If the file is AI-generated, Sume's terms say not to use its services to mislead people about the origin or authenticity of generated media.
Will an image or video made with Sume show the CR icon?
Sume's Image API and Video generation docs don't say that their outputs carry Content Credentials, so don't count on the icon either way. The contentcredentials.org site that LinkedIn points to lists a Verify section in its menu. Sume's terms also say generated outputs are synthetic and that you review them before publication. For file specs, see LinkedIn video size; for Meta's AI label, see AI info on Facebook and Instagram.
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